![]() Done right, it’s an effective way for agents to get the neighbors on board their listing campaign and, hopefully, inspire a quick sale and attract future clients. And, who knows, it might turn out to be the perfect property for someone they know after all.įor a master real estate agent, a neighbors-only open house can be a great addition to her or his real estate marketing strategy. The whole street’s abuzz with bridesmaid dresses and stag party. These neighbors may, at first, not seem like valuable leads, but may end up sharing vital neighborhood information an agent can use to better market the house and area. Soon afterwards, Danny’s cycling around Ramsay Street chatting to Des about his imminent wedding to Lorraine. Looky-Loos Welcome!Ī savvy listing agent welcomes any and all neighbors to an open house, even those who are there to simply peek out of curiosity. ![]() The crowd may be smaller than the one that comes to your main event open house, but the resulting buzz factor you’ll receive from an “exclusive” showing can be far more effective in landing a buyer. The neighbors who attend will share with any friend or family member who may want to live there. Other ideas include door-hangers, a “Just for Neighbors” sign-rider on your for sale sign, and flyers and/or postcards left in local businesses. Creative signage, hand-delivered private tour invites, and a little food and drink set the stage for a perfect “Neighbors Only Open House” and will start building interest in a listing. Capture an audience’s attention, engage and entertain them, and deliver a delightful experience they won’t soon forget. The best real estate marketing takes some cues from the theatrical world. Looking for ways to get these valuable ambassadors to attend your next open house? Read on. They may even be ready to list their own homes. Enjoy mailing solutions tailored to match your needs containing coupons, gift certificates and more to entice prospects. Some of the best referrals for buyers are living right next door. Neighbors, who may know of a friend, relative, or coworker looking to buy, can provide the best word-of-mouth real estate marketing for open houses. For more information, visit our Facebook page. You can also meet up at Paddock Pointe’s 1/ST Saturdays “Happiest of Hours” at the Maryland Jockey Club from 12 pm – 4 pm for discounted drinks and food on race days.
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